Image Optimization for Plastic Surgeons

An ideal plastic surgeon’s website should be heavy on images. Having a lot of photos of your work, before and after shots, your lab or clinic, and even some of your equipment and procedures is absolutely crucial. This will help your audience understand what you do and get a better idea of your services so that they can make informed and confident decisions about availing of your practice.
While many plastic surgeon websites do leverage images, a lot of them are forgetting one more important factor: image optimization. Neglecting this limits the effectiveness of your SEO efforts, so you should learn how to optimize every image on your website.

What is Image Optimization and Why is it Important?

Image optimization refers to your efforts that help photos in your website rank high on search engines. If text content is already difficult for Google bots to crawl, how much more for images? It’s hard for search engines to read images and determine what they are and how they fit into your website. And the failure to understand an image necessarily leads to the failure to make a ranking determination.
Because plastic surgery is considered an image-centric niche, you need to make sure that your images are contributing to your website’s SEO. Image optimization helps you do that, allowing bots to crawl and read your images and increasing your chances of ranking on image search.

How to Optimize Your Plastic Surgery Website Images?

Image optimization takes several things into consideration, such as the quality of the images, their size and dimensions, their titles and file names, alt text, captions, and more. To get started on optimizing your website images for SEO, here are some things you can do.

Create high-quality, consistent images

Low-quality images almost never make the cut on the top results in image search engines. So you should only use high-quality images that are, ideally, original. Further, the images should support the text content of the web page. The lack of coherence and relevance between photos and text can confuse not only Google but also your audience.

Optimize image dimensions and weight

The images you infuse into your web pages should be a perfect size — big enough to be visible and clear, but not so big that it affects the loading time of your page. There are a lot of photo editing tools that can help you set the perfect measurements for your images. It also helps to run them through an optimization tool to remove unnecessary information and adjust the image to its ideal specifications.

Consider the format

In line with optimizing the measurements of your images, you should also choose the best format that ties with its weight and dimensions. The best formats for website images are jpeg or png. Avoid formats that are filled with unnecessary information so that you don’t flood your website with irrelevant data.

Add a correct file name and alt text

A lot of plastic surgery websites neglect the file name and alt text, but these are the most important parts of image optimization. Make sure you edit these to reflect your main SEO keyword. For example, if you have a photo of a before and after shot from a previous patient, you can help it rank better by using relevant file names such as “Before and After Plastic Surgery”, etc.

Add a caption

Captions help provide context to the images on your website. It helps your viewers, as well as Google, understand the purpose of the image and how it ties with your content. In fact, it’s been proven that an image with a caption gets more clicks than one without text. Add captions that explain your images or deliver a call to action.

Begin Optimizing Your Images With the Help of an SEO Service for Plastic Surgeons

With these tips, you are in a much better place to set up your images for SEO and increase your rankings on Google. It’s always advisable to engage SEO services for plastic surgeons to help you make the most out of your efforts and achieve the best results.

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