Keyword Research for Plastic Surgeons

No matter how skilled you are in plastic surgery, you won’t be able to advance in your profession if you aren’t seen — this is the sad truth in all professions and even businesses. With the growing use of the Internet today, people are now relying on information online to find plastic surgeons to work with. That means you need to be present where they are looking, which is something only possible with digital marketing, particularly, SEO.

Hence, the importance of keyword research. Targeting the right keywords that people are searching for in their effort to find a plastic surgeon will help you top the ranks on Google and be seen by your potential clients. Ultimately, this better reach allows you to build your reputation, earn you customers, and boost your income.

Why is Keyword Research Important for Plastic Surgeons?

Keyword research is the process of uncovering the keywords or terms that people use to conduct their searches on engines like Google. By finding and properly utilizing these keywords, plastic surgeons can help put their websites on top of Google search results, making it one of the first things people looking for plastic surgeons online will see.

With this visibility, coupled with good website content and digital marketing strategies, the chances of gaining clients and attracting people to your service are much higher. And with more traffic on your website, you are in a much better place to get your clients through the end of the sales funnel.

Some Top Keywords for Plastic Surgeons

Google Keyword Planner, a reliable keyword research tool, lists the following as the top plastic surgery keywords people search for:
  • Surgery plastic – 110,000 monthly searches
  • Plastic surgeon near me – 40,500 monthly searches
  • Cost tummy tuck – 40,500 monthly searches
  • Before and after a tummy tuck – 40,500 searches
  • Breast augmentation surgeons – 14,800 searches
  • Plastic surgeons – 8,100 monthly searches
  • Tummy tuck surgeon – 6,600 monthly searches
  • My cosmetics surgery – 6,600 monthly searches
  • Best plastic surgeon near me – 4,400 monthly searches
  • Cosmetic surgeries near me – 4,400 monthly searches
While it’s still recommended that you conduct your own keyword research on your niche, these examples can give you an idea of the keywords you should be targeting in your web content and copy.
As can be seen from these top 10 keywords in plastic surgery, long-tail keywords are more dominant and less competitive. Hence, plastic surgeons should be targeting them.

Long-Tail Keywords

Long-tail keywords are those that are longer (usually a phrase) and more specific in nature. Instead of covering a general topic, long-tail keywords usually ask questions and reveal specific information that searchers are looking for. They are easier to rank for because they’re less competitive and serve to give value, showcase your expertise, and fulfill the searcher’s transactional intent.
Because plastic surgery is a very technical niche, people want to know more about it before they make a decision to purchase a product or avail of a service. Providing value is the key here, which can be done by utilizing long-tail keywords in your web content and copy. That way, you’re building credibility not only with your target audience but with Google as well.

Long-Tail Keywords for Plastic Surgeons

Here are some examples of long-tail keywords related to plastic surgery:
  • How much does plastic surgery cost?
  • Plastic surgery recovery time
  • Types of plastic surgery procedures
  • Best plastic surgeons near me

Hire an SEO Service

While keyword research for plastic surgeons sounds simple, it only works when done properly. If you want to advance your practice by leveraging SEO and digital marketing techniques, consider investing in a plastic surgery SEO service that can help you target the right keywords, improve your Google search rankings, and get you more traffic and more clients.

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