Google My Business
While Google My Business shouldn’t be a catchall for local SEO, it’s an ideal starting place. It lets you share contact information and business hours, accumulate reviews, and answer questions. Remember that the information you post should be truthful, as inaccuracies will undercut your online credibility.
Google My Business uses three primary techniques to rank companies in a particular area: relevance, distance, and prominence. Relevance reflects how applicable a business is to a user’s search intent. Proximity measures the distance between your address and the searcher, while prominence aggregates reviews, events, and other online content to determine which organizations have the most prestige.
Citations include mentions of your company and its basic information. Most search engines and directories create citations to direct people’s search queries toward relevant sources. Some of the prominent platforms, other than Google My Business, include:
Link building, which is a form of off-page SEO, involves acquiring hyperlinks from outside websites. Search engines reward companies with authoritative backlinks because they signal reputability. Some of the best places to start link building are blogs, news organizations, and social media accounts.
Local Citations (NAP)
While someone people write reviews organically, it helps to pursue them proactively. Our SEO specialists use incentives, follow up emails, and compelling calls to action to encourage people to leave reviews. The more glowing reviews that you receive, the higher search engines will rank you on SERPs.