On-page SEO involves optimizing a website and its content for users and search engines. Some common strategies include image optimization, internal linking, and blogging. The process is different from off-page SEO, which improves online visibility through social outreach and backlink building. When you choose an SEO agency to help rank your plastic surgery practice, make sure you choose a company who specializes in SEO for plastic surgeons.
Part of optimizing on-page content for plastic surgeons is incorporating relevant keywords and topics. You want to use terms that visitors will enter into queries when looking for your products or services, whether you’re offering botox, or breast augmentations. Keyword research uncovers and analyzes which words are popular and their ranking difficulty.
Successful keyword research requires starting from the bottom and working up. Our SEO specialists start by finding appropriate topics to your cosmetic surgery business, filling those topic buckets with keywords, and searching for alternative terms. We also routinely update keywords to ensure they’re still relevant in a month, a year, or a decade.
Note that all keywords don’t have equal value. If you sell honey at your local farmer’s market, you may want to target the word “honey.” You’ll quickly discover, though, that there’s a lot of competition for it. You’re competing with grocery stores, recipe websites, and a company called Honey that offers automatic coupons.
Keyword research helps you find more precise and winnable words. That could include “botox in Los Angeles” or “lip fillers in Houston”. While fewer people look for these terms and topics, the individuals who do are more likely to find your website.
A bounce rate measures how frequently visitors come to your website and leave after viewing one page. According to GoRocketFuel.com, most sites have a bounce rate between 40% and 55%, with top performers hitting 26%. One way to reduce the bounce rate is through internal linking.
Internal linking connects webpages on your site with a link. They’re a useful way to forward visitors to pertinent content. Google, Yahoo!, and Bing consider pages with a lot of links as important or valuable. Building a robust internal linking network makes it easier for these search engines to find your most rankable content.
A schema markup creates a detailed description, also known as rich snippet, for a search engine. The process, which dates back to 2011, highlights a particular section or answer from a webpage as the top result. The snippet provides people with immediate answers to their queries, instead of requiring them to scroll through a page.
Schema markup applies to more than Q&As, including events, people, recipes, and reviews. Successful schema provides concise and helpful information for related search engine results pages (SERPs). Boosting this underutilized form of SEO can improve your visibility and authority online.
Images are a useful way to grab visitor’s attention and show things that don’t easily translate into words. (Good luck describing the Walt Disney Concert Hall to anyone who hasn’t seen it). Because crawlers don’t read images the same way they read words, our SEO experts translate the visuals for on-page SEO purposes.
Image optimization involves adding metadata about the file, so a crawler knows what the picture contains. SEO specialists will also find the optimal formatting, dimensions, and sizes for the photo. The process ensures people see a high-quality image that doesn’t require sacrificed resolution.
Image optimization plays a crucial role in website speed. A website host has to upload everything from the site’s layout to the design when someone clicks on a page. Smaller optimized files make it easier for the website to display the webpage and reduce the bounce rate.
Content Marketing Strategy
Content marketing takes a broad look at the copy, images, videos, and other information on your website. Our on-page SEO specialists consider the material’s value and relevance and how they can use it to attract the target audience. The ultimate goal is to convert newfound visitors into paying patients, scheduling appointments for plastic surgery procedures..
Content marketing requires a multi-step process that starts with setting goals and key performance indicators (KPIs). Based on the people in your target audience, specialists determine the best channels and content to attract visitors. They create, distribute, and promote content while measuring the results to see what material has the highest conversion rate.
Search engines have gravitated away from matching exact keywords from queries to webpage content. Today, they care more about the search intent behind a keyword. The newfound emphasis on intent means that choosing your words is more important than ever.
Let’s say that someone searches “how to make a blog.” The word “blog” can refer to a blog post or making a website. The search engine attempts to provide results that best match the person’s intent. If you Google search “how to make a blog,” most of the results show people how to make the latter.