Part of optimizing on-page content for plastic surgeons is incorporating relevant keywords and topics. You want to use terms that visitors will enter into queries when looking for your products or services, whether you’re offering botox, or breast augmentations. Keyword research uncovers and analyzes which words are popular and their ranking difficulty.
Internal linking connects webpages on your site with a link. They’re a useful way to forward visitors to pertinent content. Google, Yahoo!, and Bing consider pages with a lot of links as important or valuable. Building a robust internal linking network makes it easier for these search engines to find your most rankable content.
A schema markup creates a detailed description, also known as rich snippet, for a search engine. The process, which dates back to 2011, highlights a particular section or answer from a webpage as the top result. The snippet provides people with immediate answers to their queries, instead of requiring them to scroll through a page.
Image optimization involves adding metadata about the file, so a crawler knows what the picture contains. SEO specialists will also find the optimal formatting, dimensions, and sizes for the photo. The process ensures people see a high-quality image that doesn’t require sacrificed resolution.