Reviews: Why they’re Important & How to Get More From Your Patients
What customers say about your plastic surgery center goes a long way in making it a successful venture. Reviews help create awareness about your product and services. It places trust and tells more people that they can rely on your business. When people want to buy things, the first thing they do is go online to search for them. Google search is the most popular search engine today. Google My Business has gone a long way to help cosmetic surgery clinics grow. They display relevant businesses in the person’s locality on the other Google search engine, so customers can patronize your business. The reviews you get will determine if your business will rank high on Google’s algorithm. You will need Google reviews if you want your business to be seen as reputable. Getting reviews is just one aspect of a local SEO campaign.
Benefits of Google My Business Reviews
Reviews from Google comes with many benefits. If you haven’t already subscribed to the platform, it is better to do so now. More and more plastic surgeons have continued to benefit from Google Business reviews. Here are some of the benefits you will get from using Google My Business.
1. More Customers
The more reviews you get on Google My Business will give you more customers. The majority of customers online only patronize businesses with trusted online reviews. They feel safer when they see what others have to say about the services you offer.
2. Brings More Sales
The more people begin to notice your business because of the trusted reviews, the more amass you will make. Some customers even make it a rule, that they’ll only patronize a business if they can count up to ten positive reviews. If you have more reviews on Google, you will have a higher chance of gaining more customers to patronize you.
3. Your Business Will Rank Higher
The more reviews you get on Google My Business will help improve your plastic surgery clinic’s rankings. Positive reviews are relevant to local SEO. Google will trust your site and prioritise it when people are searching for the things you offer.
4. More Reviews Equals Free Advertising
When people continue to leave positive reviews frequently on your page, your business becomes a trusted platform. You won’t need more advertising because your reviews take you to the top, and everyone that comes on the Google search for your products and services will be led to your site. You get free advertising from Google.
How Do You Get More Google Reviews?
Now that you understand the benefits of reviews on Google on your reputation. You may be wondering how to go about getting more reviews. We will show you seven ways to get more reviews on your verified business profile on Google.
Tell Your Customers To Leave Reviews
For customers to leave reviews on your Google business profile, they will need to open up Google maps to search for your business and then click on the review section. You need to show them how to leave a review on your page if they don’t know how to do this.
Get Google Reviews Using a Shortcut Link
To make things easier for your customers, having a link to take them to the review page on Google goes a long way. All they will need to do is click on the link and leave their reviews. Google allows you to create a shortcut link to allow customers to get to the review section of your business profile in one simple step. It is much convenient than following the five steps through the map search.
Have Your Review Page Linked To Website
You can make it easy for your customers to give more reviews by leaving the review link on your website. You can create a call to action, which makes it easy to locate your review page. If you don’t want to do that, you can also have a full page on your website committed to Google reviews. You can make it accessible on your navigation page. The review page should have a call to action, asking customers to review your product and contain existing reviews. This will give them an idea of how they can go about reviewing your product.
Create a "Review Us" Card
You can also get your customers offline to send reviews about your product online. On the card, ensure you include the shortcut link, so it will be easy for customers to find your business review page.