Schema Markup for Plastic Surgeons

SEO for plastic surgeons isn’t so common. However, there is a great need to work on it in order to leverage SEO tactics to grow your traffic, attract clients, advance your practice, and boost your bottom line.

SEO experts have identified one way that, although seemingly simple, can go a long way in helping you stand out online and make you more visible to your target audience. It’s all about schema markup and structured data.

What Is Schema Markup?

Schema markup consists of on-page structured data that, when done properly, can advance a website’s SEO. By providing structured data on a web page, Google will be better equipped to understand the information on your plastic surgery website.

In essence, you’re providing the Google bots with code that will allow them to crawl your website for information more efficiently, giving them insights on:
  • NAP data – name, address, place of your plastic surgery practice
  • Articles you post about plastic surgery and other related topics
  • Plastic surgery events you feature on your website
  • Products or plastic surgery services you offer
  • Practice ratings, reviews, etc.

How Does Schema Markup Benefit Plastic Surgeons?

As you assist Google in retrieving this information from your website, the search engine can better understand what your website is all about. Hence, it can rank you accordingly and improve your chances of getting a high ranking.
Google also has featured snippets, which SEO experts call rank 0, where the specific information on your website is featured on the top-most part of the search results because Google was able to crawl your website information to find the answer to a search query.
Structured data gives you a higher chance of obtaining the much-coveted rank 0. It can be used to create rich snippets within the search engine results that display enhanced information, such as star reviews and ratings, events, etc., which can be very useful for people who are looking for reliable plastic surgeons in their area.

How to Get Started with Schema Markup?

To get started with schema markup and boost your SEO efforts, you need to create structured data and upload them to your website. This is a job that’s more apt for IT departments, but luckily, there are tons of tools available online that can help you create structured data.

Tools You Can Use for Schema Markup

If your website is hosted by WordPress, you can create schema markup through the use of plugins, such as:
  • Schema Pro
  • Yoast SEO
  • Rank Math
If you want to add extra schema markup to improve your chances of getting enhanced snippet information, we recommend using Google’s Structured Data Markup Helper. This tool allows you to generate HTML code for your plastic surgery practice, download it, and upload it directly to your website.
Other tools that would be helpful to have to maximize your structured data efforts are:
  • A structured data testing tool, which tests your schema markup for correctness
  • A structured data dashboard, where you can monitor how search engines understand your structured data.

Hire an SEO Service to Help

Schema markup efforts can help boost your presence and influence online, allowing you to stand out over your competitors through rich snippets and enhanced information about your plastic surgery practice in the search results — but this is only if it’s done correctly.
If you want to create correct and effective schema markup for your plastic surgery practice, it’s best to hire an SEO service to help.

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